1. VARDAR, N., F. DE BEULE, JAKLIC, A., MROCZEK-DĄBROWSKA, K., BLACKBURNE, G. (2021) Open Access Digital Video Case Library for Teaching International Business: A Manual for Academic Teaching Staff, ERASMUS+ Project No. 2018-1-BE02-KA203-046832 MNC Whispering Video Case Collection
December (Open Source) https://www.mncwhispering.com/?page_id=3300
2. VARDAR, N. (2013) Türk Markaları (Turkish Brands) – Vol 4, Turkish Foundation of Advertising Publications, December. (In the final and forth volume, a total of 41 Turkish brands’ cases studies have been covered. The four volume set is approximately 266.000 words and over 1.300 pages. All research and writing up was undertaken by N. Vardar)
3. VARDAR, N. (2011) Fark Yaratmak, written for McDonald’s 25th Anniversary in Turkey, Oct.
4. VARDAR, N. (2010) Türk Markaları (Turkish Brands) – Vol 3, Turkish Foundation of Advertising Publications, Dec (In the three volume set, a total of 34 Turkish brands’ cases studies have been covered. The three volume set is approximately 220.000 words and over 1.000 pages. The third volume consisted of 9 brands and 58.000 words).
5. VARDAR, N (2009) Yeniden Biraz Cesaret! Krizde Başarılı Markaların Öyküleri (Once Again A Little Courage: Market Success Stories of Brands During 2001 and 2008 Crises) Reklamcılar Vakfı Yayını, Sept.(The market success stories of five brands were revisited in the 2008 economic crisis and a time-series analysis was conducted)
6. VARDAR, N. (2008) Türk Markaları (Turkish Brands) – Vol 2, Turkish Foundation of Advertising Publications, Dec (The second volume consisted of 12 brands and 78.000 words)
7. VARDAR, N. (2007) Hakikatte Aşk Bilgide Kuvvet …, (Biography of her Botanist father Prof. Dr. Y. Vardar) Numune Matbaası, July
8. VARDAR, N. (2007) Marka Fotoğrafları, İş Bankası Kültür Yayınları, Nov. (A marketing textbook written with the help of 17 brand cases marketed in Turkey. The book consists of 38.000 words and 90 visual materials).
9. VARDAR, N. (2007) Türk Markaları (Turkish Brands) – Vol 1, Turkish Foundation of Advertising Publications, Jan. (The first volume consisted of 13 brands and 85.000 words.)
10. VARDAR, N. (2007) En Makbul İnsan Üreten İnsandır, written for İstikbal Mobilya’s 50th Anniversary
11. VARDAR, N. (2003) Biraz Cesaret! Krizde Başarılı 10 Markanın Öyküsü (A Little Courage: Market Success Stories of 10 Brands During Crisis) Turkish Foundation of Advertising Publications, July (The market success stories on ten brands marketed in the 2001 economic crisis. Approximately 60.000 words. Second edition was printed in Nov. 2004)
12. VARDAR, N. (1998), Global Advertising:Rhyme or Reason, LGAd Inc, Kore. (The original book published in 1992 in English was translated into Korean in 1998)
English version e-pub link: https://play.google.com/store/books/details/N%C3%BCkhet_Vardar_Global_Advertising_Rhyme_or_Reason?id=HTWVEAAAQBAJ&gl=GB
13- VARDAR, N., A. ALYANAK, P. ÇIRPILI (editors), (1994) Pazar Arastırmaları Terimler Sözlüğü: İngilizce – Türkçe – İngilizce (Translation of ESOMAR Market Research Glossary), Turkish Market Researchers’ Assoc. İstanbul.
14- VARDAR,N. (1992) Global Advertising: Rhyme or Reason, Paul Chapman Pub., London, Feb. (N. Vardar’s part of Ph.D was turned into a book targeted for the business life in 1992. This book is now included into Sage portfolio and still being sold at www.amazon.com in 2022)
English version e-pub link: https://play.google.com/store/books/details/N%C3%BCkhet_Vardar_Global_Advertising_Rhyme_or_Reason?id=HTWVEAAAQBAJ&gl=GB
1- VARDAR, N. (2016) “Turkish EMNCs with Foreign Direct Investments in the EU:Their Motivations,Degree of Internationalization and Company Performance” (Chapter 7) in Emerging Market Multinationals in Europe, ed. by Brennan and C. Bakır, Routledge Publications, July.
2- VARDAR, N., (2012) “Turkey with 3rd Wave of MNCs”, in Marketing Management in Asia, ed by S.J.Paliwoda, T. Andrews , J. Chen, Routledge, Sept.
3- URAY, N., N. VARDAR, R. NACAR (2012) “International Marketing Related Outward FDI Motives: Turkish MNCs’ Experience in the EU”, in Progress in International Business Research : New Policy Challenges for European Multinationals, by R. van Tulder, A. Verbeke, L. Voinea, Emerald Publication, Dec.
4- VARDAR, N. (1995) ”Türkiye’de Reklamcılık” ve ”Uluslararası Reklamcılık” chapters Açıköğretim Fakültesi’nin Reklamcılık ve Satış Yönetimi, T.C. Anadolu Univ. (Open Univ) Publications, No. 117. (Chapters 12 and 13)
5- VARDAR, N. (1995) ”Media Burst in a Euroasian Country: A Blessing or a Burden?” in International Marketing Reader,ed. by S.J. Paliwoda and J.K. Ryans, Jr., Routledge, London.
1) VARDAR, N. (2022) “The trade off between science and art: Axe Turkey”, in International Business by Buckley, P., P. Enderwick, P. and H. Voss, Second ed., June 2022, pp.308-309 (Openning case of Chapter 11)
2) VARDAR, N., G. BLACKBURNE, H. VOSS (2021) “Customer-centric internationalisation of a SME- Hydraulics Online”, MNC Whispering Video Case Series, May
Video: https://casecent.re/p/181526
Teaching Note: https://casecent.re/p/181527
3) VARDAR, N. (2021) “Social entrepreneurship for creating own electricity –Democratisation of energy in Africa:Open Enery Labs”, MNC Whispering Video Case Series, May
Video: https://casecent.re/p/181525
Teaching Note: https://casecent.re/p/181524
4) GURSOY, G., G. TUNC, N. VARDAR, (2021) “Revisiting Net Working Capital Management – Brisa Bridgestone Sabanci Tyre Man and Trading Inc”, Brands Whisper’g Video Case Series, UK, March
Video case in English: http://casecent.re/p/174921
Case: http://casecent.re/p/174920
Teaching Note: http://casecent.re/p/174923 and http://casecent.re/p/174922
Video case in Turkish: https://www.youtube.com/watch?v=v5zCSc7yJkA
5) VARDAR, N. (2020) “Empowering Sales Force Through Digital Technologies – Brisa Bridgestone Sabanci”, Brands Whisper’g Video Case Series, UK, December
Video case in English: http://casecent.re/p/173473
Case: http://casecent.re/p/173472
Teaching Note: http://casecent.re/p/173475 and http://casecent.re/p/173474
Video case in Turkish: https://www.youtube.com/watch?v=9B0a_zWLF0E
6) VARDAR, N. (2020) “Digital Transformation Through Artificial Intelligence – Brisa Bridgestone Sabanci”, Brands Whisper’g Video Case Series, UK, December
Video case in English: http://casecent.re/p/173469
Case: http://casecent.re/p/173468
Teaching Note: http://casecent.re/p/173471 and http://casecent.re/p/173470
Video case in Turkish: https://www.youtube.com/watch?v=2lv3WI1_NLE
7) VARDAR, N. (2020) “Networking and networking orchestration” [Video file], In The Business& Management Collection, Henry Stewart Talk Series, UK, September https://hstalks.com/t/4419/networking-and-networking-orchestration/?business
8) VARDAR, N. (2020) “Global advertising in the 21st century” In Business& Management Collection, Henry Stewart Talk Series, UK, June
https://hstalks.com/t/4315/global-advertising-in-the-21st-century/?business#info-col-links
9) VARDAR, N. (2020) “Branding through experiential marketing: launch of National Geographic in an emerging country”In Business& Management Collection, Henry Stewart Talk Series, UK, April https://hstalks.com/t/4232/branding-through-experiential-marketing-launch-of-/?business#info-col-links
10) VARDAR, N. (2020) “The right time to change a logo – an extreme case of a parcel delivery company”, In Business& Management Collection, Henry Stewart Talk Series, UK, February https://hstalks.com/t/4199/the-right-time-to-change-a-logo-an-extreme-case-of/?business#info-col-links
11) VARDAR, N. (2019) “Building on Brand Equity: Dealing with Competition – Dalin”, Brands Whisper’g Video Case Series, UK, September
Video case in English : http://casecent.re/p/164943
Case: http://casecent.re/p/164937
Teaching Note: http://casecent.re/p/164938 and http://casecent.re/p/164939
Video case in Turkish:
https://www.youtube.com/watch?v=3aD2477e39A
12- VARDAR, N. (2019) “Global Campaigns versus Localisation: Evolving Brand Messages – Axe”, Brands Whisper’g Video Case Series, UK, September
Video: http://casecent.re/p/164944
Case: http://casecent.re/p/164940
Teaching Note: http://casecent.re/p/164941 and
http://casecent.re/p/164942
Video case in Turkish: https://www.youtube.com/watch?v=xuupWtaqzpo
13- VARDAR, N. (2019) “Social Responsibility Campaigns and Branding OPET”, Brands Whisper’g Video Case Series, UK, February
Video: http://casecent.re/p/160064
Case: http://casecent.re/p/160062
Teaching Note: http://casecent.re/p/160063
Video case in Turkish: https://www.youtube.com/watch?v=_isj0wyF6pA
14- VARDAR, N. (2019) “The Role of CRM in Branding? – OPET”, Brands Whisper’g Video Case Series, UK, February
Video: http://casecent.re/p/159943
Case: http://casecent.re/p/160060
Teaching Note: http://casecent.re/p/160061
Video case in Turkish: https://www.youtube.com/watch?v=d6_WA9meTBc
15- VARDAR, N. (2018) “How Can a Local Brand Compete Against International Giants? Jollibee, or ‘Asia’s McDonald’s’”, [Video file], In The Business& Management Collection, Henry Stewart Talk Series, UK, March
16- VARDAR, N. (2018) “A Local Brand Becoming International: From a University Corner Shop in Istanbul, to Oxford Street, London“, Henry Stewart Talk Series, UK
17- VARDAR, N. (2018) “Crisis Management – YENİ RAKI”, Brands Whisper’g Video Case Series, UK (Video: https://bit.ly/2wC4KmL
Case: https://bit.ly/2QmjApA
Teaching Notes: https://bit.ly/2MNmdTa
Video case in Turkish: https://www.youtube.com/watch?v=L6A72Ykvv-A
18-VARDAR, N. (2018) “Product Standardisation – McDonald’s“, Brands Whisper’g Video Case Series, UK (Video: https://bit.ly/2CePO34
Case: https://bit.ly/2Q2U74a
Teaching Note: https://bit.ly/2PZftQ6
Video case in Turkish: https://www.youtube.com/watch?v=3mLSKs7LJc0
19- VARDAR, N. (2018) “Market Diversification – IPRAGAZ”, Brands Whisper’g Video Case Series, UK
Video: https://bit.ly/2PAQtxJ
Case: https://bit.ly/2Q238uA
Teaching Note: https://bit.ly/2wFXJQL
Video case in Turkish: https://www.youtube.com/watch?v=p5jcMNQHgsc
20-VARDAR, N. (2018) “How is a New Brand Created? Brand Strategy – FORD TRUCKS”, Brands Whisper’g Video Case Series, UK
Video: https://bit.ly/2oB8ksI
Case: https://bit.ly/2NMhBJl
Teaching Note: https://bit.ly/2PvEMIo
Video case in Turkish: https://www.youtube.com/watch?v=sV_UCC44k3M
21- VARDAR, N. (2018) “Target Audience and Positioning – CarrefourSA”, Brands Whisper’g Video Case Series, UK
Video: https://bit.ly/2NLJVvI
Case: https://bit.ly/2oAtQhh
Teaching Note: https://bit.ly/2Q26uxG
Video case in Turkish: https://www.youtube.com/watch?v=teh7S-zqa3s
22- VARDAR, N. (2018) “Sustained Market Leadership since 1991- Okey in Turkey”,
Sage Business Online Case Series, USA, https://bit.ly/2LTkw1o
23- VARDAR, N. (2018) “An International Brand’s National Launch – IKEA Turkey”, Sage Business Online Case Series, USA, https://bit.ly/2oAnL4j
24- VARDAR, N. (2018) “The Ultimate Truth in Marketing: Consumer Perception and Hyundai, Turkey”, Sage Business Online Case Series, USA, https://bit.ly/2Q4pUSH
25- VARDAR, N. (2018) “How Did A Newly Launched Brand Combat the Economic Crisis?”, Sage Business Online Case Series, USA, https://bit.ly/2PA9u3o
26- VARDAR, N. (2018) “The Faster Fish Beats the Larger Fish” – Applying Porter’s Value Chain”, Sage Business Online Case Series, USA, Jan. https://bit.ly/2Pycvkp
27) VARDAR, N. (2017) “Hedef Kitle ve Segmentasyon – Enpara.com”, Markalar Fısıldıyor Collection, Nov. (video case in Turkish) https://www.youtube.com/watch?v=tk2-kS2a6I8
28) VARDAR, N. (2017) “Dijital çağda iletişim – Vestel”, Markalar Fısıldıyor Collection Jan. (video case in Turkish) https://www.youtube.com/watch?v=fpij4JM6AGU
29-VARDAR, N. (2017) “How can you Extend the Product Life Cycle of a FMCG Brand?” (Video File), in the Business & Management Collection, Henry Stewart Talk Series, UK, https://hstalks.com/bm/3644/
30) VARDAR, N. (2016) “Hızlı balık büyük balığı geçer- Arzum” Markalar Fısıldıyor Collection, March (video case in Turkish) https://www.youtube.com/watch?v=z3rl_6Grfhk
31) VARDAR, N. (2016) “Yeni Pazar yaratma ve yaşam eğrisi – Orkid” Markalar Fısıldıyor Collection, March (video case in Turkish) https://www.youtube.com/watch?v=sAHpTL95q5A
32- VARDAR, N. (2012) “Bank Z’s Communication Dilemma During Turkey’s 2001 Crisis”, Emerald Emerging Markets Case Studies Series, Haziran https://bit.ly/2D05jft
33) 4- VARDAR, N. (2008) “Hyundai: The Struggle for International Success”, in International Business: Strategy, Management and New Realities , by T. Çavuşgil, G. Knight and J. R. Riesenberger, Prentice Hall, ABD (Chapter Case)
1) VARDAR, N. (2022) “Putting DEI principles into practise while teaching IB”, Academy of International Business (AIB) Teaching & Education SIG Insight News, Dec. https://tesig.aib.world/how-can-we-put-dei-principles-into-practice-while-teaching-ib/
2) DE BEULE, F., JAKLIC, A. , VARDAR, N. (2022) “An example of experiential learning through multimedia cases in IB teaching”, Academy of International Business (AIB) Teaching & Education SIG Insight News, Sept. https://tesig.aib.world/an-example-of-experiential-learning-through-multimedia-cases-in-ib-teaching/
3) DE BEULE, F., JAKLIC, A. , KANIA, A., MROCZEK-DĄBROWSKA, K., VARDAR, N., VOSS, H. (2019) Video Case Studies in IB Teaching: An Empirical Comparison of Academic and Student Perceptions and Expectations, Journal of Teaching in International Business, 30:2, 175-195; DOI: 10.1080/08975930.2019.1663777
4) DE BEULE, F., JAKLIC, A., KANIA, A., K. Mroczek-Dąbrowska, N. VARDAR, H. VOSS, (2019) “Teaching IB has changed, right? Changes in IB curricula, desired by professors and students”, EIBAZINE International Business Perspectives, Issue № 25, Autumn/Winter
5) URAY, N., N. VARDAR, R. NACAR, C. AKTAN (2011) “Do Turkish MNCs Have Different Marketing Motives? A Case Study Approach”, EIBAzine International Business Perspectives, Issue № 9, Nov.
6) YOLBULAN OKAN, E., N. VARDAR (2011) “Şikayet Yönetimi ile Memnun Müşteri Yaratmak: Türk Bankacılık Sektöründe Ampirik bir Çalışma”, in Pazarlama, İşletme Yönetimi ve Eğitiminde Seçilmiş Yazılar – Prof. Dr. Selime Sezgin’e Armağan, Oct., Beta Basım, İstanbul, 239-256
7) SÖZER, E.G., N. VARDAR (2009) “How Does Event Sponsorship Help in Leveraging Brand Equity?” , J. of Sponsorship, Dec, Vol. 3, No. 1, 35-42
8) PALIWODA, S. J. , N. VARDAR (2006) “Coca-Cola: The Enduring Heritage Brand in Britain and Turkey”, Advertising Express, Jan, The ICFA University Press
9) VARDAR, N. (2004) “How did Dove Emerge as a Bigger Brand from the Recent Turkish Economic Crisis?” Admap, April, 46-48
10) VARDAR, N. (2004) “Reklamın Ekonomiye Katkısı: Ekonomik Durgunluk Dönemlerinde Reklamın Yararları”, Pİ Pazarlama İletişimi, Apr, Vol. 8
11) VARDAR, N., S. J. PALIWODA (1993) “Successful International Advertising Campaigns and the ‘Mirroring Effect’ Between MNC’s and their Agencies”, J. of Euromarketing, Vol. 2, No. 4, 45-66
12) VARDAR, N. (1993) “Market Research in Turkey”, ESOMAR Newsbrief, July/August, Number 6 , 8-10
13) PALIWODA, S.J., N. VARDAR (1987) “Industrial Buying Behaviour Applied to Imports”, Quarterly Review of Marketing, Jan, 12(2)
1. VARDAR, N. (2016) “Türkiye’nin Markaları 2016”, The insert given with five Doğan Burda magazines such as Tempo, Capital, Elele, Maison Francaise and Hello, October (The fifth insert looking into Branding Acivites During Hard Times, summarizing it in 5.000 words).
2. VARDAR, N. (2015) “Türkiye’deki Dünya Markaları-3”, The insert distributed with Tempo, Capital, Elle, Maison Francaise and Hello, October (International Brands’ Digitilization has been summarized with 5.000 words).
3. VARDAR, N. (2015) “Türkiye’nin Markaları 2015”, The insert given with five Doğan Burda magazines such as Tempo, Capital, Elele, Maison Francaise and Hello, November (The fourth insert looking into Marketing Trends and Digitilization, summarizing it in 5.000 words).
4. VARDAR, N. (2014) “Türkiye’deki Dünya Markaları-2”, The insert distributed with Tempo, Capital, Elle, Maison Francaise and Hello, October (International brands’ entry into the Turkish market has been summarized in 5.000 words).
5. VARDAR, N. (2014) “Türkiye’nin Markaları 2014”, The insert given with five Doğan Burda magazines such as Tempo, Capital, Elele, Maison Francaise and Hello, November (The third insert looking into Branding in the First Century of Turkish Republic, summarizing it in 7.000 words).
6. VARDAR, N. (2013) “Türkiye’nin Markaları 2013”, The insert given with five Doğan Burda magazines such as Tempo, Capital, Elele, Maison Francaise and Hello, November (The second insert looking into Turkish brands’ branding evolution, summarizing it in 7.000 words).
7. VARDAR, N. (2013) “Türkiye’deki Dünya Markaları-1”, The insert distributed with Tempo, Capital, Elle, Maison Francaise and Hello, October (International brands’ entry into the Turkish market has been summarized with 5.000 words).
8. VARDAR, N. (2012) “Türkiye’nin Markaları 2012”, The insert given with five Doğan Burda magazines-Tempo, Capital, Elele, Maison Francaise and Hello, November (This insert of 154 pages looks into Turkish brands’ branding efforts. N. Vardar contributed to it with ten articles, with a total of 7.000 words).
9. VARDAR, N. (2011) “Pertev Markası ve Pazarlama Dünyamıza Kazandırdıkları”, Mediacat, Dec., 156-160
[13 Turkish brands’ branding stories from “Turkish Brands” series was sold on-line at World Advertising Research Center’s website between 2008-2013. Nine of these cases were rewritten by N. Vardar in English]
10. VARDAR, N. (2010) “Advancing Towards Globalization Step by Step … Arzum”, translated into English from Türk Markaları-3, Turkish Foundation of Advertising Publications, Dec. 2010
11. VARDAR, N. (2010) “First Set an Impressive Goal and Then Achieve It… Beko”, translated into English from Türk Markaları-3,Turkish Foundation of Advertising Publications, Dec. 2010
12. VARDAR, N. (2008) “VitrA: Design and Innovation, Hand in Hand”, translated into English from Türk Markaları-2,Turkish Foundation of Advertising Publications, Dec. 2008 13. VARDAR, N. (2008) “Ülker: Quality, Wide Distribution and Attainable Prices”, translated into English from Türk Markaları-2, Turkish Foundation of Advertising Publications, Dec. 2008
14. VARDAR, N. (2007) “Akbank: Trustworthiness, Prevalence and Joint Endeavor”, translated into English from Türk Markaları-1, Turkish Foundation of Advertising Publications, Jan. 2007
15. VARDAR, N. (2007) “Garanti Bank: Valuing the Individual, Respect for the Profession”, translated into English from Türk Markaları-1, Turkish Foundation of Advertising Publications, Jan. 2007
16. VARDAR, N. (2007) “Haci Sakir: Honoring Core Brand Values”, translated into English from Türk Markaları-1, Turkish Foundation of Advertising Publications, Jan. 2007
17. VARDAR, N. (2007) “Vakko: “Fashion is Vakko”, translated into English from Türk Markaları-1, Turkish Foundation of Advertising Publications, Jan. 2007
18. VARDAR, N. (2007) “Yapi Kredi Bank: Sustainable ‘Limitless’ Service”, translated into English from Türk Markaları-1, Turkish Foundation of Advertising Publications, Jan. 2007
19. VARDAR, N. (2005) “Boyner: ‘Ürün’den ‘Stil’e Doğru”, Marketing Türkiye, 15 Dec.
20. VARDAR, N. (2005) “Tansaş: Önce Tüketici”, Marketing Türkiye, 15 Nov.
21. VARDAR, N. (2005) “Dimes: Markanın Geleceğine ‘Çelik Yapmak’”, Marketing Türkiye, 15 Sept.
22. VARDAR, N. (2005) “Avea: Rekabet Aşk İster!”, Marketing Türkiye, 15 Aug.
23. VARDAR, N. (2005) “’Dalin: Bir Türk Markası Uluslararası Rakiplerle Nasıl Başa Çıkar?”, Marketing Türkiye, 15 July
24. VARDAR, N. (2005) “IKEA: Kısıtlar Yaratıcılığı Kamçılar mı?”, Marketing Türkiye, 15 June
25. VARDAR, N. (2005) “Hyundai: Herşey Algıda Gizli”, Marketing Türkiye, 15 May
26. VARDAR, N. (2005) “’Ömür Eğrisi’ Nasıl Canlanır?”, Marketing Türkiye, 15 April
27. VARDAR, N. (2005) “Knorr: 92 Kocalı Hürmüz…”, Marketing Türkiye, 15 March
28. VARDAR, N. (2005) “Domestos: Konumlandırma Markaya Ne Katar?”, Marketing Türkiye, 15 Feb.
29. VARDAR, N. (2004) “Çay ve Simit Nasıl Marka Oldu?”, Marketing Türkiye, 15 Dec.
30. VARDAR, N. (2004) “Coca-Cola’nın Öyküsü : Lider Markalar İçin Hayat İksiri Var mı?”, Marketing Türkiye, 15 Nov.
31. VARDAR, N. (2004) “National Geographic’in Öyküsü : Markalar, ‘Doğal İçgüdü’ler ve Deneysel Pazarlama”, Marketing Türkiye, 15 Oct.
32. VARDAR, N. (2004) “Yurtiçi Kargo’nun Öyküsü : Bana Yeni bir Ben Lazım”, Marketing Türkiye, 15 Sept.
33. VARDAR, N. (2004) “De Beers’in Öyküsü: Ey Taş Kalpli Tüketici Duy Artık Sesimi”, Marketing Türkiye, 15 Aug. 34. VARDAR, N. (2004) “Vestel’in Öyküsü : Hedef Büyük Koşmak Gerek”, Marketing Türkiye, 15 July
35. VARDAR, N. (2004) “Twigy’nin Öyküsü : Tribünlerden Fırlayan Terlikler”, Marketing Türkiye, 15 June
36. VARDAR, N. (2004) Reklam ve Marketing, Capital, March , 178-9
37. VARDAR, N. (2004) “Reklam ve Marketing”, Capital, Feb. , 178-9
38. VARDAR, N. (2003) “Şans Hazırlıklı Olanı Seçer”, Marketing Türkiye, 1 Dec., Year 2, Vol. 41
39. VARDAR, N. (2002) “İletişim Sektörü Avrupa Birliğine Hazır mı?- Yasanın Söyledikleri Kağıt Üstünde Kalmamalı”, Mediacat, Sept.
40. VARDAR, N. (2002) “ ‘Söylediğimi Yap, Yaptığımı Yapma’ Sendromu”, Mediacat, Jan., 54-55
41. VARDAR, N. (2002) “İş Yaşamınızı Basitleştirin… Önümüze Çıkan Bela Ya da Fırsat”, Marketing Türkiye, Jan.
42. VARDAR, N. (1995) “Reklamcılıkta Temel Değerlere Dönüş”, Marketing Türkiye, 1 June, 30
43. VARDAR, N. (1995) “Mutfakta Ne Var?”, Marketing Türkiye, 15 March, 13
44. VARDAR, N. (1993) “Yoksa Berlusconi Türk mü?”, Araştırmacı, April, 1(3)
45. VARDAR, N. (1993) “Rakamlar Yalan Söylemez! Eğer İnsanlar Söyletmezse…” Araştırmacı, Feb. 1(1)
46. VARDAR, N. (1993) “Reklam Sektörü 1992’yi Uğurlarken”, Marketing Türkiye, Jan. 2,
47. VARDAR, N. (1992) “Medya Dünyasında Kızışan Rekabet, Kurnazlıklar ve ‘Namus’”, Marketing Türkiye, 1 Dec.
48. VARDAR, N. (1992) “Araştırmalarda Uluslararası Kesişmeler”, Medya, Aug.
49. VARDAR, N. (1991) “Reklam Ajansları ve Araştırmadan Yararlanma”, Marketing Türkiye, Oct. 15
50. VARDAR, N. (1991) “Yaratım/FCB Gülü’nde Üçüncü Boyuta Doğru”, Dünya Reklamcılık Eki, 4 Nov.
51. VARDAR, N. (1990) “Hel-va-cı-nın Kı-zın-da-dır”, The award given to commemorate Cenajans Grey’s 20. th anniversary. (N. Vardar got the third prize with her article on “Advertisers’ Ad Agency Selection Criteria”)
52. VARDAR, N. (1989) “Global Kampanyalar ve Uygunluk Koşulları”, Medya, Oct., 22-3
53. VARDAR, N. (1988) “Reklamcılar Neden Sevilmez?” , Medya, June, 8-9
54. VARDAR, N. (1985) “Reklamcının Toplumsal Sorumluluğu”, Dünya, 25 Dec.
55. VARDAR, N., F. SELEK (1982) “1971-1980 yılları arasında Yabancı Bankalar Üzerine bir Çalışma”, Finans Yönetimi ve Yatırım Planlaması, 4(6)
56. VARDAR, N. (1981) “Ekonominin Geçmişi, Şimdiki Durumu ve Geleceği”, İzmir Ticaret Odası Dergisi, 14 June (edited), 19-20
1) VARDAR, N., M. RASKOVIC, M. LANGOSCH, (2022) “How to Integrate cases in the IB Syllabus”, Georgia State Univ.- CIBER Webinar Series, March 31, 2022.
2) VARDAR, N., WEATHERBY, K., POLZER, T. (2022) “Use of digital technologies in higher education” Georgia State Univ.- CIBER Webinar Series, April 21, 2022.
3) DE BEULE, F., N. VARDAR, H. VOSS (2022) “Experiential learning through multimedia cases in IB teaching”, Academy of International Business AIB 2022 Annual Conf., Miami, USA, July 9
4) DE BEULE, F., N. VARDAR, A. JAKLIC, RASKOVIC, M. (2021) “Can We Cover IB Curriculum with the Help of Video Cases?” Panel Discussion Academy of International Business 2021 Online Conference, June 28-July
5) BLACKBURN, G., F. DE BEULE, A. JAKLIC, N. VARDAR, (2021) “Workshop:Video Case Studies for Teaching in IB”, Academy of International Business UK & Ireland Chapter Online Conference, University of Greenwich, London, UK April 15
6) VARDAR, N., (2020) “Teaching IB Online with the Help of Feature Films” European International Business Academy 2020 Online, December 12
7) VARDAR, N. (2020) “Change Management”, Harvard Business Review Turkey Online Webinar on August 27
8) VARDAR,N. (2020) “Digital Transformation in Business Studies”, Bahcesehir Univ. Webinar, August 12
9) VOSS, H., F. DE BEULE, N. VARDAR (2020) “A New Teaching Format: Video Case Textbooks”, 80th Annual Meeting of Academy of Management Teaching and Learning Conference 2020 Online, Vancouver, Canada, Aug 9
10) VOSS, H., A. JAKLIC, F. DE BEULE, A. KANIA, N. VARDAR, (2020) “Teaching international business through video case studies” (Panel), Track 8, Teaching and Education, Academy of International Business 2020 Miami Online, USA, , July 8
11) VARDAR, N., F. DE BEULE (2020) “Using multimedia for interactive synchronous online teaching in IB”, Georgia State University-CIBER Webinar Series, Atlanta, USA, June 11
12) CAVUSGIL T., F., DE BEULE, N. VARDAR, H. VOSS, A. YAPRAK (2019) “Case Studies in IB – with focus on video case development”, 45th EIBA Annual Conference 2019, Post-Conference Events International Business Pedagogy Workshop, Leeds University Business School, Leeds, UK, December 16th
13) VARDAR, N. (2019) “Brands Whisper’g® Using ‘Reality Learning’ for Teaching Marketing” BAM MKE Conference ‘Teaching and Learning for Impact’, York St John University, York, UK, June 19
14) VARDAR, N. (2019) “Brands Whisper’g® Teaching Business Studies Differently”, Media & Learning Conference 2019, STUK, Leuven, Belgium, June 6
15) VARDAR, N., F. DE BEULE, JAKLIC, A., VOSS, H., KANIA, A. (2019) “Teaching IB to Today’s Students: Introducing Erasmus+ Project on Open Access Video Case Library for International Business”, Panel Discussion, International Business in a Transforming World – the Changing Role of States and Firms, EIBA 2018 Poznan Conference, Poznan, Poland, December 13-16
16) VARDAR, N. (2018) “Marketing at Times of Crisis”, talk given to Unilever Turkiye Marketing Group, December 4, 2018, Istanbul, Turkey
17) VARDAR, N. (2018) “Lecturer Scripted Executive Video Cases: Could they be an alternative for teaching business studies?”, Surrey Business School, Centre for Management Learning, co-badged event with British Academy of Management Knowledge and Learning Special Interest Group (SIG), Marketing & Retail SGI and MKE, Nov. 21, 2018
18) VARDAR, N. (2018) “Reality Learning Via Executive Video Cases: A Possible New Approach for Teaching Business Management”, British Academy of Management 2018 Annual Conference, Professional Development Workshop (PDW), Sept 4, 2018, Bristol
19) VARDAR, N. (2018) “Introducing Brands Whisper’g Series: Reality Learning Via Executive Video Cases”, British Academy of Management, Management Knowledge and Education Conference (BAM MKE), titled ‘Transforming our Teaching Practice Together’, June 20, 2018, London
20) VARDAR, N. (2018) “Running Brands Whisper’g CRM case”, Marka Okulu, Bilgi University, April 28, Santral Istanbul
21) VARDAR, N. (2017) “Four Volume Turkish Brands Series: Why We Do Not Have Enough Brands?”, TİM Marka 2017 Türkiye, organised by Turkish Exporters Assembly, May 25-26, Istanbul
22) VARDAR, N. (2017) “Brands Added Value to Culture and Economy”, III.National Culture Assembly organised by the Turkish Republic Culture and Tourism Ministry, March 3-5, Istanbul
23) VARDAR, N. (2016) “The Rising Importance of Social Media in Communication”, UNESCO 3rd Joint Meeting of the General Assembly, Executive Board and Comittees of Turkish National Commission of UNESCO, speech made at the Communication Panel, Antalya, November 3-5, 2016
24) VARDAR, N. (2016) Introducing Brands Whisper’g to Marketing Professionals – Live on Stage, Kristal Elma 2016 organized by The Turkish Advertising Agencies Association, Istanbul, October 7
25) VARDAR, N. (2016), Introducing Brands Whisper’g to Marketing Academics – Live on Stage, 2oth Marketing Conference, organized by marketing academics in Turkey (PPAD), Kütayha, October6.
26) VARDAR, N. (2015) “Advertising and the Role of Women in Media”, TOBB University, UNESCO Media and Women Panel, March 8, Ankara
27) VARDAR, N. (2015) “Radio in Our Lives”, UNESCO Radio Day, Istanbul Radio, Istanbul February 13th (live broadcast).
28) VARDAR, N. (2014), “The Turkish EMNCs with Outward FDI Interests in 2012 and 2013 – What Does the Future Hold?”, The Final Conference of COST Action IS0905, “The Emergence of Southern Multinationals and their Impact on Europe”, University of Iceland, Reykjavik, Iceland, May 19-20, 2014
29) VARDAR, N. (2014), “Türk Markaları Üzerine”, speech made at the reception hosted by Erbak Uludağ for the launch of “Turkish Brands-4”, Merinos Atatürk Kültür Merkezi, Bursa, April 17, 2014.
30) VARDAR, N. (2014), “Nasıl Marka Olunur?”, Kadir Has University, Communications Faculty, İstanbul, April 10, 2014.
31) VARDAR, N. (2014), “Nasıl Marka Olunur?”, Turkish Advertisers’ Association Academia, İstanbul, March 21, 2014 (half a day seminar).
32) NACAR, R., B. KAPLAN, N. URAY, N. VARDAR (2013), The Moderating Role of Host Country Selection in EU for Direct Investment of Turkish MNCs: Analysis of the Relationship between Marketing Motives, Degree of Internationalization and Marketing Performance, European Marketing Academy 42nd Annual Conference, Istanbul, Turkey, June 4-7, 2013,
33) VARDAR, N., URAY, N. , NACAR, R. (2012), “An Empirical Study on Turkish MNCs with Outward FDI into the EU and their Marketing Related Underlying Dimensions”, EIBA 2012 Conference Sussex, England, Dec 7-9, 2012.
34) VARDAR, N., URAY, N., NACAR, R. (2012) “Marketing Motives of Turkish MNCs with Outward FDI into EU:The Preliminary Results of an Empirical Research”, The Role of Large Emerging Countries in the World Economy: Threats and Opportunities for European Firms?, EPI 2012 Conference, June 18-19, 2012, Parma, Italy.
35) URAY, N., N. VARDAR, R. NACAR, C. AKTAN (2011) “Do Turkish MNCs with Outward FDI into Europe Have Different Motives than Other EMNCs? – An International Marketing Focus”, 37th EIBA 2011 – European International Business Academy, Dec. 8-10, 2011, Bucharest, Romania.
36) VARDAR, N., N. URAY, R. NACAR, C. AKTAN (2011) “Turkish Companies with Outward Foreign Direct Investment (OFDI) in the EU: An International Business and Marketing View”, COST (European Cooperation in Science and Technology) IS0905 Committee Management Meeting İstanbul, May 24-25, 2011.
37) VARDAR, N. (2010) “Recent Trends in Global Advertising Practice”, Henry Stewart Talks Series, in Exporting, International and Global Marketing Management: Beyond the Fundamentals http://hstalks.com/main/browse_talk_info.php?talk_id=1520&series_id=420&c=2
38) VARDAR, N. (2009) “Markalaşmanın Ortak Paydasında Ne Var?” IAA Reklamcılar Tahtaya, June 20, Bahçeşehir Univ., İstanbul, Turkey.
39) VARDAR, N. (2009) “Newspaper Advertising Effectiveness Study in Turkey”, The 19th World Newspaper Advertising Conference (WAN), May 28-29, Barcelona, Spain.
40) VARDAR, N. (2008) “Markalaşmanın Ortak Paydasında Ne Var?” Reklamcılık Vakfı Reklam Yaz Okulu, July 7, İstanbul, Turkey.
41) VARDAR, N. (2007) “Markalaşmanın Ortak Paydasında Ne Var?” Anadolu Markaları 2007, Capital Dergisi, May 15, 2007, Konya, Turkey.
42) VARDAR, N. (2007) “Türkiye’de Marka Olabilmek”, Bilinmek ya da Silinmek, Bodrum Ticaret Odası, BESİAD ve BOSİAD, April 7, 2007, Bodrum, Turkey.
43) VARDAR, N. (2007) “Hesap Verebilen Reklam ve ‘Marketing Challenge’”, Doğan Yayın Holding / Reklamcılık Vakfı Marka Yönetimi Atölye Çalışmaları, Feb 22, Reklam Eğitim Merkezi, İstanbul, Turkey.
44) VARDAR, N. (2006) “Türkiye’de Markalaşma ve Türk Markaları”, TÜSİAD Marka Değerinin Ölçülmesi Semineri, June 7, Bilgi University Dolapdere Campus, İstanbul, Turkey.
45) VARDAR, N. (2006) “Hesap Verebilen Reklam Anlayışı: Pazarlama Yatırımının Geri Dönüşünü Hesaplamak”, Reklamcılık Vakfı S.T.E.P. Ajans Eğitimleri, 22 Feb 2006, Reklam Eğitim Merkezi, İstanbul,Turkey.
46) VARDAR, M. (2005) “Dış Pazarları Zorlayan Türk Markaları” Paneli, Marketingist Pazarlama Fuar ve Konferansı, Oct. 27-30, 2005, İstanbul, Turkey.
47) VARDAR, N. (2005) “Etkinin Ölçülmesi – Hesap Verebilen Reklam”, Reklamcılık Vakfı ve İŞKUR Eğitimleri, August 18, 2005, Reklam Eğitim Merkezi, İstanbul, Turkey.
48) VARDAR, N. (2005) “Reklam Oyunları,” Reklamcılık Vakfı Yaz Okulu, July 20, 2005, Reklam Eğitim Merkezi, İstanbul, Turkey.
49) VARDAR, N. (2005) “Etkinin Ölçülmesi – Hesap Verebilen Reklam”, Reklamcılık Vakfı ve İŞKUR Eğitimleri, June 30, 2005, Reklam Eğitim Merkezi, İstanbul,TUrkey.
50) VARDAR, N. (2005) “Lowe’da Sohbet”, Lowe Reklam Ajansı, June 9, İstanbul, Turkey.
51) VARDAR, N. (2005) “Pazarlama Bileşenleri ve Reklamın Pazarlama İçindeki Yeri”, Reklamcılık Vakfı ve İŞKUR Eğitimleri Aktif İşgücü Piyasası Stratejileri Projesi, May 27, 2005, Reklam Eğitim Merkezi, İstanbul, Turkey.
52) VARDAR, N. (2005) “Hesap Verebilen Pazarlama Anlayışı,” Reklamverenler Derneği Eğitim Seminerleri, May 27, 2005, Movenpick Oteli, İstanbul, Turkey.
53) VARDAR, N. (2005) “Etkinin Ölçülmesi – Hesap Verebilen Reklam”, Reklamcılık Vakfı ve İŞKUR Eğitimleri Aktif İşgücü Piyasası Stratejileri Projesi, May 26, 2005, Reklam Eğitim Merkezi, İstanbul, Turkey.
54) VARDAR, N. (2005) “Hesap Verebilen Reklam”, Reklamcılık Vakfı S.T.E.P. Ajans Eğitimleri, March 30-31, 2005, Reklam Eğitim Merkezi, İstanbul, Turkey.
55) VARDAR, N. (2005) “Pazarlama ve Pazar Araştırmanın Önemi”, ABİGEM ve KAGİDER’in ortaklaşa düzenledikleri Girişimcilik Eğitimleri, Feb 24, 2005, İstanbul, Turkey.
56) VARDAR, N. (2005) “Globalleşmenin Sonu ve Yeni Pazarlama Trendleri”, İletken Danışmanlık Seminerler Dizisi, Feb 5, 2005, İstanbul, Turkey.
57) VARDAR, N. (2005) “Pazarlama ve Pazar Araştırmanın Önemi ”, ABİGEM ve KAGİDER’in ortaklaşa düzenledikleri Girişimcilik Eğitimleri, Feb 3, 2005, Kocaeli, Turkey.
SME Partner, bringing in prior technical knowledge ERASMUS+ “Open Access Digital Video Case Library for Teaching International Business” (2018-1-BE02-KA203-046832).2018-2021
Based on the novel pedagogical method of Brands Whisper’g®, teamed with four European Universities to expand the same product idea to International Business (IB) curriculum by applying the same methodology under MNC Whispering name.
Acquired ERASMUS+ grant of €350K+ for replication of product idea of Brands Whisper’g® across a wider geography and different disciplines apart from Marketing.
Together with partners, completed the MNC Whispering collection with 13 new video cases and 27 teaching related materials.
Published an article on Brands Whisper’g® methodology with partners at the Journal of Teaching in International Business, where it is cited as a new and innovative e-learning approach and presented at academic conferences.
Brands Whisper’g is a new e-learning, e-teaching model, using web and video as the teaching platform. The project is simply based on having a digital video case library in marketing, with the narration of top business executives, talking about specific marketing problems that they have faced and how they have solved it. The product idea was generated by N. Vardar and El Izi.
Video cases are structured like a e-book on Marketing, each chapter being explained with the help of a live example, linking it to marketing theory. In the last 10 minutes of the video, the chosen topic is summarized with the help of Prof. Dr. N. Vardar’s voiceover, asking three questions and answering them, to make it more informative and lecture like. The website is free access. Please visit www.brandswhispering.com for more information.