N. Vardar has been publishing extensively in marketing/advertising/branding over the years; having
6 Book Chapters
4 in English
20 in English
Izmir American Collegiate Institute,
1972-1979 (GPA 7.41 over 10.00)
Dokuz Eylul University,
Faculty of Business, Dept. of Business Economics,
1979-1983 (GPA 3.63 over 4.00)
University of Manchester, Institute of Science and Technology Management Sciences, in International Marketing,
Manchester, UK (former UMIST),
1983-1984 (Graduation in March 1984)
Manchester University of Manchester, Institute of Science and
Technology (former UMIST), Management Sciences, in International Advertising,
1987-1989 (Graduation in March 1990)
Turkish Univ. of Chancellors,
(Degree granted on October 20, 1994)
Faculty of Economics Business
Administration In Marketing,
(Appointed on October 8, 2004)
Part-Time Teaching Assistant at University of Manchester, Institute of Science and Technology (former UMIST), Management Sciences while doing PhD
During 1987-1988, 1988-1989 academic years, for five terms
Visiting lecturer at Dokuz Eylül University, Business Faculty,
Between Oct. 1995-Feb. 1996
Full time lecturer at Yeditepe University, Faculty of Eco. and Business Adm.,
Jan. 2002 – Sept 2006
Part-time lecturer at Bahçeşehir University, Faculty of Communications
Oct. 2003 – May 2005
Part-time lecturer at Yeditepe University, Social Sciences Graduate School,
Sept. 2006 – June 2008
Turkish Education Foundation
Scholarship for doing M.Sc. in the UK
1983-1984 academic year
Overseas Research Students (ORS) Award
By the Committee of Vice-Chancellors and Principals of the Universities
of the United Kingdom (CVCP),
covering overseas student fees over MSc. and Ph.D. years,
1983-84, 1987-88 and 1988-89 academic years
Part Time Teaching Assistantship (PTTA),
University of Manchester Institute of Science and Technology (UMIST), Management Sciences covering home student fees and living expenses
1987-1988, 1988-1989 academic years for five terms
PTTA Research Fund from UMIST – Management Sciences towards Ph.D. research expenses
1987 and 1988
Manchester British Council Grant-in- Aid
for covering living expenses over summer months
1987 and 1988
4 in English
20 in English
1- VARDAR, N. (2016) “Turkish EMNCs with Foreign Direct Investments in the EU:Their Motivations,Degree of Internationalization and Company Performance” (Chapter 7) in Emerging Market Multinationals in Europe, ed. by Brennan and C. Bakır, Routledge Publications, July.
2- VARDAR, N., (2012) “Turkey with 3rd Wave of MNCs”, in Marketing Management in Asia, ed by S.J.Paliwoda, T. Andrews , J. Chen, Routledge, Sept.
3- URAY, N., N. VARDAR, R. NACAR (2012) “International Marketing Related Outward FDI Motives: Turkish MNCs’ Experience in the EU”, in Progress in International Business Research : New Policy Challenges for European Multinationals, by R. van Tulder, A. Verbeke, L. Voinea, Emerald Publication, Dec.
4- VARDAR, N. (2008) “Hyundai: The Struggle for International Success”, in International Business: Strategy, Management and New Realities , by T. Çavuşgil, G. Knight and J. R. Riesenberger, Prentice Hall, ABD.
5- VARDAR, N. (1998), Global Advertising:Rhyme or Reason, LGAd Inc, Kore. (The original book published in 1992 in English was translated into Korean in 1998)
6- VARDAR, N. (1995) ”Türkiye’de Reklamcılık” ve ”Uluslararası Reklamcılık” chapters Açıköğretim Fakültesi’nin Reklamcılık ve Satış Yönetimi, T.C. Anadolu Univ. (Open Univ) Publications, No. 117. (Chapters 12 and 13)
7- VARDAR, N. (1995) ”Media Burst in a Euroasian Country: A Blessing or a Burden?” in International Marketing Reader,ed. by S.J. Paliwoda and J.K. Ryans, Jr., Routledge, London.
8- VARDAR, N., A. ALYANAK, P. ÇIRPILI (editors), (1994) Pazar Arastırmaları Terimler Sözlüğü: İngilizce – Türkçe – İngilizce (Translation of ESOMAR Market Research Glossary), Turkish Market Researchers’ Assoc. İstanbul.
9- VARDAR,N. (1992) Global Advertising:Rhyme or Reason, Paul Chapman Pub., London, Feb. (N. Vardar’s part of Ph.D was turned into a book targeted for the business life in 1992. This book is now included into Sage portfolio and still being sold at www.amazon.com in 2018)
1-VARDAR, N. (1989) Management of International Advertising: Involvement of Foreign Headquarters in UK Subsidiaries and Agencies, Ph.D. Thesis, University of Manchester Institute of Science and Technology, UMIST, UK
2- VARDAR, N. (1984) Industrial Buying Behaviour with Regard to Foreign Purchases, M.Sc. by Research Thesis, UMIST, UK
1-GURSOY, G., G. TUNC, N. VARDAR, (2021) “Revisiting Net Working Capital Management – Brisa Bridgestone Sabanci Tyre Man and Trading Inc” Brands Whisper’g Video Case Series, UK, March
2- VARDAR, N. (2020) “Empowering Sales Force Through Digital Technologies – Brisa Bridgestone Sabanci” Brands Whisper’g Video Case Series, UK, December
3- VARDAR, N. (2020) “Digital Transformation Through Artificial Intelligence – Brisa Bridgestone Sabanci” Brands Whisper’g Video Case Series, UK, December
4- VARDAR, N. (2020) “Networking and networking orchestration” [Video file], In The Business& Management Collection, Henry Stewart Talk Series, UK, September
5- VARDAR, N. (2020) “Global advertising in the 21st century” In Business& Management Collection, Henry Stewart Talk Series, UK, June
6- VARDAR, N. (2020) “Branding through experiential marketing: launch of National Geographic in an emerging country”In Business& Management Collection, Henry Stewart Talk Series, UK, April https://hstalks.com/t/4232/branding-through-experiential-marketing-launch-of-/?business#info-col-links
7- VARDAR, N. (2020) “The right time to change a logo – an extreme case of a parcel delivery company”, In Business& Management Collection, Henry Stewart Talk Series, UK, February https://hstalks.com/t/4199/the-right-time-to-change-a-logo-an-extreme-case-of/?business#info-col-links
8- DE BEULE, F., JAKLIC, A. , KANIA, A., MROCZEK-DĄBROWSKA, K., VARDAR, N., VOSS, H. (2019) Video Case Studies in IB Teaching: An Empirical Comparison of Academic and Student Perceptions and Expectations, Journal of Teaching in International Business, 30:2, 175-195; DOI: 10.1080/08975930.2019.1663777
9- DE BEULE, F., JAKLIC, A., KANIA, A., K. Mroczek-Dąbrowska, N. VARDAR, H. VOSS, (2019) “Teaching IB has changed, right? Changes in IB curricula, desired by professors and students”, EIBAZINE International Business Perspectives, Issue № 25, Autumn/Winter
10- VARDAR, N. (2019) “Building on Brand Equity: Dealing with Competition – Dalin” Brands Whisper’g Video Case Series, UK, September
11- VARDAR, N. (2019) “Global Campaigns versus Localisation: Evolving Brand Messages – Axe”, Brands Whisper’g Video Case Series, UK, September
12- VARDAR, N. (2019) “Social Responsibility Campaigns and Branding OPET”, Brands Whisper’g Video Case Series, UK, February
Teaching Note: http://casecent.re/p/160063
13- VARDAR, N. (2019) “The Role of CRM in Branding? – OPET”, Brands Whisper’g Video Case Series, UK, February
Teaching Note: http://casecent.re/p/160061
14- VARDAR, N. (2018) “How Can a Local Brand Compete Against International Giants? Jollibee, or ‘Asia’s McDonald’s’”, [Video file], In The Business& Management Collection, Henry Stewart Talk Series, UK, March
15- VARDAR, N. (2018) “A Local Brand Becoming International: From a University Corner Shop in Istanbul, to Oxford Street, London“, Henry Stewart Talk Series, UK
16- VARDAR, N. (2018) “Crisis Management – YENİ RAKI”, Brands Whisper’g Video Case Series, UK (Video: https://bit.ly/2wC4KmL
17-VARDAR, N. (2018) “Product Standardisation – McDonald’s“, Brands Whisper’g Video Case Series, UK (Video: https://bit.ly/2CePO34
18- VARDAR, N. (2018) “Market Diversification – IPRAGAZ”, Brands Whisper’g Video Case Series, UK
Teaching Note: https://bit.ly/2wFXJQL
19-VARDAR, N. (2018) “How is a New Brand Created? Brand Strategy – FORD TRUCKS”, Brands Whisper’g Video Case Series, UK
Teaching Note: https://bit.ly/2PvEMIo
20- VARDAR, N. (2018) “Target Audience and Positioning – CarrefourSA”, Brands Whisper’g Video Case Series, UK
Teaching Note: https://bit.ly/2Q26uxG
21- VARDAR, N. (2018) “Sustained Market Leadership since 1991- Okey in Turkey”,
Sage Business Online Case Series, USA, https://bit.ly/2LTkw1o
22- VARDAR, N. (2018) “An International Brand’s National Launch – IKEA Turkey”, Sage Business Online Case Series, USA, https://bit.ly/2oAnL4j
23- VARDAR, N. (2018) “The Ultimate Truth in Marketing: Consumer Perception and Hyundai, Turkey”, Sage Business Online Case Series, USA, https://bit.ly/2Q4pUSH
24- VARDAR, N. (2018) “How Did A Newly Launched Brand Combat the Economic Crisis?”, Sage Business Online Case Series, USA, https://bit.ly/2PA9u3o
25- VARDAR, N. (2018) “The Faster Fish Beats the Larger Fish” – Applying Porter’s Value Chain”, Sage Business Online Case Series, USA, Jan. https://bit.ly/2Pycvkp
26-VARDAR, N. (2017) “How can you Extend the Product Life Cycle of a FMCG Brand?” (Video File), in the Business & Management Collection, Henry Stewart Talk Series, UK, https://hstalks.com/bm/3644/
27- VARDAR, N. (2012) “Bank Z’s Communication Dilemma During Turkey’s 2001 Crisis”, Emerald Emerging Markets Case Studies Series, Haziran https://bit.ly/2D05jft
28- URAY, N., N. VARDAR, R. NACAR, C. AKTAN (2011) “Do Turkish MNCs Have Different Marketing Motives? A Case Study Approach”, EIBAzine, Nov.
29-YOLBULAN OKAN, E., N. VARDAR (2011) “Şikayet Yönetimi ile Memnun Müşteri Yaratmak: Türk Bankacılık Sektöründe Ampirik bir Çalışma”, in Pazarlama, İşletme Yönetimi ve Eğitiminde Seçilmiş Yazılar – Prof. Dr. Selime Sezgin’e Armağan, Oct., Beta Basım, İstanbul, 239-256
30-SÖZER, E.G., N. VARDAR (2009) “How Does Event Sponsorship Help in Leveraging Brand Equity?” , J. of Sponsorship, Dec., Vol. 3, No. 1, 35-42
31- VARDAR, N. (2009) “Recent Trends in Global Advertising Practice”, Henry Stewart Talks Series, in Exporting, International and Global Marketing Management: Beyond the Fundamentals, Dec
32-PALIWODA, S. J. , N. VARDAR (2006) “Coca-Cola: The Enduring Heritage Brand in Britain and Turkey”, Advertising Express, Jan., The ICFA University Press
33- VARDAR, N. (2004) “How did Dove Emerge as a Bigger Brand from the Recent Turkish Economic Crisis?” Admap, April, 46-48
34-VARDAR, N. (2004) “Reklamın Ekonomiye Katkısı: Ekonomik Durgunluk Dönemlerinde Reklamın Yararları”, Pİ Pazarlama İletişimi, Apr., Vol. 8
35-VARDAR, N., S. J. PALIWODA (1993) “Successful International Advertising Campaigns and the ‘Mirroring Effect’ Between MNC’s and their Agencies”, J. of Euromarketing, Vol. 2, No. 4, 45-66
36-VARDAR, N. (1993) “Market Research in Turkey”, ESOMAR Newsbrief, July/August, Number 6 , 8-10
37-PALIWODA, S.J., N. VARDAR (1987) “Industrial Buying Behaviour Applied to Imports”, Quarterly Review of Marketing, Jan., 12(2)
1-DE BEULE, F., N. VARDAR, A. JAKLIC, RASKOVIC, M. (2021) “Can We Cover IB Curriculum with the Help of Video Cases?” Panel Discussion Academy of International Busienss 2021 Online Conference, June 28-July (Submission accepted).
2- BLACKBURN, G., F. DE BEULE, A. JAKLIC, N. VARDAR, (2021) “Workshop:Video Case Studies for Teaching in IB”, Academy of International Business UK & Ireland Chapter Online Conference, University of Greenwich, London, UK April 15
3- VARDAR, N., (2020) “Teaching IB Online with the Help of Feature Films” European International Business Academy 2020 Online, December 12
4- VARDAR, N. (2020) “Change Management”, Harvard Business Review Turkey Online Webinar on August 27
5- VARDAR,N. (2020) “Digital Transformation in Business Studies”, Bahcesehir Univ. Webinar, August 12
6- VOSS, H., F. DE BEULE, N. VARDAR (2020) “A New Teaching Format: Video Case Textbooks”, 80th Annual Meeting of Academy of Management Teaching and Learning Conference 2020 Online, Vancouver, Canada, Aug 9
7- VOSS, H., A. JAKLIC, F. DE BEULE, A. KANIA, N. VARDAR, (2020) “Teaching international business through video case studies” (Panel), Track 8, Teaching and Education, Academy of International Business 2020 Miami Online, USA, , July 8
8- VARDAR, N., F. DE BEULE (2020) “Using multimedia for interactive synchronous online teaching in IB”, Georgia State University -CIBER Virtual Webinar Series, Atlanta, USA, June 11
9- CAVUSGIL T., F., DE BEULE, N. VARDAR, H. VOSS, A. YAPRAK (2019) “Case Studies in IB – with focus on video case development”, 45th EIBA Annual Conference 2019, Post-Conference Events International Business Pedagogy Workshop, Leeds University Business School, Leeds, UK, December 16th
10- VARDAR, N. (2019) “Brands Whisper’g® Using ‘Reality Learning’ for Teaching Marketing” BAM MKE Conference ‘Teaching and Learning for Impact’, York St John University, York, UK, June 19
11- VARDAR, N. (2019) “Brands Whisper’g® Teaching Business Studies Differently”, Media & Learning Conference 2019, STUK, Leuven, Belgium, June 6
12- VARDAR, N., F. DE BEULE, JAKLIC, A., VOSS, H., KANIA, A. (2019) “Teaching IB to Today’s Students: Introducing Erasmus+ Project on Open Access Video Case Library for International Business”, Panel Discussion, International Business in a Transforming World – the Changing Role of States and Firms, EIBA 2018 Poznan Conference, Poznan, Poland, December 13-16
13- Panel member on: “Teaching IB to Today’s Students: Introducing Erasmus+ Project on Open Access Video Case Library for International Business”, International Business in a Transforming World – the Changing Role of States and Firms, EIBA 2018 Poznan Conference, 13-16 December, Poznan, Poland
14-VARDAR, N. (2018) “Lecturer Scripted Executive Video Cases: Could they be an alternative for teaching business studies?” Surrey Business School, University of Surrey, Centre for Management Learning, co-badged event with British Academy of Management Knowledge and Learning Special Interest Group (SIG), Marketing & Retail SGI and MKE, Nov. 21, 2018
15- VARDAR, N. (2018) “Reality Learning Via Executive Video Cases: A Possible New Approach for Teaching Business Management”, British Academy of Management 2018 Annual Conference, Professional Development Workshop (PDW), Sept 4, 2018, Bristol.
16-VARDAR, N. (2018) “Introducing Brands Whisper’g Series: Reality Learning Via Executive Video Cases”, British Academy of Management, Management Knowledge and Education Conference (BAM MKE), titled ‘Transforming our Teaching Practice Together’, June 20, 2018, London.
17-VARDAR, N. (2016), Introducing Brands Whisper’g to Marketing Academics – Live on Stage, 20th Marketing Conference, organized by marketing academics in Turkey (PPAD), Kütahya, October 6.
18-VARDAR, N. (2014), “The Turkish EMNCs with Outward FDI Interests in 2012 and 2013 – What Does the Future Hold?”, The Final Conference of COST Action IS0905, “The Emergence of Southern Multinationals and their Impact on Europe”, University of Iceland, Reykjavik, Iceland, May 19-20, 2014.
19-NACAR, R., B. KAPLAN, N. URAY, N. VARDAR (2013), The Moderating Role of Host Country Selection in EU for Direct Investment of Turkish MNCs: Analysis of the Relationship between Marketing Motives, Degree of Internationalization and Marketing Performance, European Marketing Academy 42nd Annual Conference, Istanbul, Turkey, June 4-7, 2013
20-VARDAR, N., URAY, N. , NACAR, R. (2012), “An Empirical Study on Turkish MNCs with Outward FDI into the EU and their Marketing Related Underlying Dimensions”, EIBA 2012 Conference Sussex, England, Dec 7-9, 2012.
21-VARDAR, N., URAY, N., NACAR, R. (2012) “Marketing Motives of Turkish MNCs with Outward FDI into EU:The Preliminary Results of an Empirical Research”, The Role of Large Emerging Countries in the World Economy: Threats and Opportunities for European Firms?, EPI 2012 Conference, June 18-19, 2012, Parma, Italy.
22-URAY, N., N. VARDAR, R. NACAR, C. AKTAN (2011) “Do Turkish MNCs with Outward FDI into Europe Have Different Motives than Other EMNCs? – An International Marketing Focus”, 37th EIBA 2011 – European International Business Academy, Dec. 8-10, 2011, Bucharest, Romania.
23-VARDAR, N., N. URAY, R. NACAR, C. AKTAN (2011) “Turkish Companies with Outward Foreign Direct Investment (OFDI) in the EU: An International Business and Marketing View”, COST (European Cooperation in Science and Technology) IS0905 Committee Management Meeting İstanbul, May 24-25, 2011.
24-VARDAR, N. (2010) “Recent Trends in Global Advertising Practice”, Henry Stewart Talks Series, in Exporting, International and Global Marketing Management: Beyond the Fundamentals https://bit.ly/2MLZJ55
25-VARDAR, N. (1995) Moderator of the “Global Communication & Advertising Research” panel, Fourth Annual World Business Congress International Management Development Association (IMDA), July 13-16, Conrad Hotel, İstanbul, Turkey.
26-VARDAR, N., S.J. PALIWODA (1989) “International Advertising Agencies’ Organisational Structure for Global Campaigns” in Marketing Education Group Proceedings 22nd Annual Conference: Marketing Audit of the ‘80s, ed. by L. Moutinho, D. Brownlie, J. Livingstone, Vol. 1 July 11-13, 1989, Glasgow Business School, Glasgow, Scotland.
27-VARDAR, N. (1988) “Headquarter Involvement in the Advertising Activities of UK Subsidiaries and Advertising Agencies”, Manchester School of Management, Research Seminar, March 2., Manchester, UK.
28- PALIWODA, S. J., N. VARDAR (1986) “The Relationship with Foreign Suppliers in Industrial Purchases: A Study of British Importers”, 3rd International IMP Research Seminar on International Marketing, September 3-5, Lyon, France.5